Rolling out stronger with the Al power

Telcos must utilise Artificial Intelligence to launch 5G-enabled services that can meet the evolving needs of enterprise customers

- ANAND MAHURKAR

5G promises speeds of up to 1 GBPS in India. It's a game changer in communications. As an equally exciting technology, Artificial Intelligence (Al) will play an enabling role for 5G telecom companies and their enterprise customers.

Telecom companies will benefit from the insights that Al brings in during deployment and monitoring, while enterprise customers will leverage 5G Multiaccess Edge Compute (MEC) and Al capabilities to deploy revolutionary applications.

5G PLANNING AND MONITORING

Nationwide 5G deployment is an expensive and time-consuming process. For telecom companies, it is important to deploy the coverage in a manner that creates the greatest impact on demand and customer sentiment. Traditionally, the rollout was prioritised based on historical customer density. However, this approach ignored the impact on sentiment, churn, and potential customer expansion.

Telcos are now deploying Al models to maximise their competitive advantage. Including external data such as socioeconomic variables, market distribution, sentiment, churn, and propensity to pay for rollout planning helps prioritise rollout on a granular regional level and increase ROI from the network upgrade.