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Cloud reins in hand: FinOps drives smarter spending
Voice and Data
|July 2025
As cloud complexity grows, FinOps offers a structured path to optimise costs, boost performance, and align financial goals with real-time usage.

The rapid acceleration of cloud adoption has become a defining trend in enterprise technology. Around 67% of organisations are in the process of transitioning applications to the cloud. With this momentum, Gartner projects that 90% of organisations will adopt hybrid cloud environments by 2027 as they strive for agility and scalability. Yet, as businesses deepen their reliance on cloud infrastructure, two interconnected challenges have emerged: spiralling costs and the increasing demand for high-performing, always-on services.
Public cloud spending continues to rise steadily, with end-user investment increasing by 20% annually. This growth reflects the cloud’s central role in digital transformation, but it also raises concerns about long-term sustainability.
FinOps transforms cloud usage into a business asset by combining transparency, accountability, and data-led decision-making across functions.
Continuous optimisation, not one-off cuts, enables organisations to achieve 20-30% savings by aligning resources with actual usage and strategic goals.
According to Gartner, global spending on cloud infrastructure is projected to reach approximately USD 732 billion by 2025; however, nearly a third of that expenditure is wasted. Many organisations are discovering that without deliberate strategies for managing consumption, cloud investments can quickly become inefficient and unpredictable.
In response, a growing number of companies are turning to FinOps, or Financial Operations. These advanced solutions bring together finance, engineering, and business teams to manage cloud spending more effectively, maintain high performance, and maximise their return on investment.

This story is from the July 2025 edition of Voice and Data.
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