TOURISE rewrites travel's future

Fahd Hamiduddin, CEO, Saudi Tourism Authority and Vice Chair, TOURISE, in an interview with TRAVIALK, outlines how TOURISE is redefining the global tourism landscape. Unlike traditional conferences, the event acts as a powerful convener, uniting policymakers, industry leaders, urban planners, tech innovators, and cross-sector stakeholders to shape the future of travel.

- TT Bureau

Tourism is one of the world's most dynamic industries, yet it has long been fragmented with countless conferences that often replicate each other's efforts. Fahd Hamiduddin, CEO, Saudi Tourism Authority and Vice Chair, TOURISE, says the sector does not need another conventional gathering - it needs a convener. "TOURISE is created to bring together the groups that rarely meet, enabling them to co-design strategies, address shared challenges, and unlock opportunities that no single entity can achieve alone."