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For China, experience trumps shopping
Trav Talk Middle East
|December 2025
China’s outbound market is exploding again and changing the rules for destinations worldwide. With more than 160 million active passports and a fast-growing wave of younger, independent, and experience-led travellers, China has become the growth engine no destination can afford to overlook. The winners will be the destinations that understand how they travel.
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China's outbound market is exploding again and changing the rules for destinations worldwide. With more than 160 million active passports and a fast-growing wave of younger, independent, and experience-led travellers, China has become the growth engine no destination can afford to overlook. The winners will be the destinations that understand how they travel.
This story is from the December 2025 edition of Trav Talk Middle East.
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