ODISHA EMERGING FROM THE SHADOWS

With spectacular progress in recent years, 'India's best-kept secret' may be a tagline of the past as the state begins a slow ascent to tourism's top spot.

- SUMAN TARAFDAR

Just a few years ago-even at the start of this decade-Odisha, the largest state by area in eastern India, barely registered on the country's tourism map. Despite its stunning landscapes, rich cultural heritage, and ancient spiritual sites, Orissa-as it was long known-remained curiously overlooked. Its offerings were significant: the sculptural marvel of Konark, the vast Chilika Lake, the forests of Similipal, and the sacred towns of Bhubaneswar, Cuttack, and Puri, which long attracted pilgrims but have failed to develop the necessary infrastructure to draw aspirational tourists.

Things however have begun to shift. Sustained and strategic efforts by the current and past Odisha government over the better part of two decades are beginning to show results. Stakeholders agree the first real fillip for promoting tourism came from the previous chief minister, Naveen Patnaik, whose notable initiatives included better infrastructure for tourism, promoting ecological and sports tourism, and branding the state as a prime destination for the discerning traveller.

"Odisha has a quiet, understated magic," says Mrinalika Bhanj Deo, Owner and MD, The Belgadia Palace. Her words echo a growing sentiment among stakeholders. She describes a state whose appeal lies in the authenticity of its experiences-temples, coastlines, tribal heartlands, and forests-each offering a spiritual, soulful, and unhurried journey. "What sets Odisha apart is that much of it remains undiscovered," she says, "offering travellers the opportunity to engage with culture and nature in an unfiltered, authentic way. For the hospitality sector, this presents an extraordinary opportunity to build a model rooted in sustainability, community, and legacy."