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One brand, every platform: How to simplify e-commerce and social selling at scale

Singapore Business Review

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Issue 112

Y3 Technologies empowers brands to scale seamlessly, unify operations, and drive growth through real-time insights.

- Dr Navin Bhatnagar,

One brand, every platform: How to simplify e-commerce and social selling at scale

Y3 Technologies has once again cemented its reputation as a leader in digital innovation, clinching the SBR Technology Excellence Award 2025 in the E-Commerce - Luxury Retail category for its groundbreaking OMS Multi-Channel E-commerce Enabler Platform. This recognition underscores Y3's relentless pursuit of technological excellence and its pivotal role in transforming the e-commerce landscape for brands seeking to thrive in an increasingly complex digital marketplace.

Driving e-commerce excellence with OMS At the heart of Y3's success is its robust Order Management System (OMS), a platform purpose-built to streamline and centralise multichannel e-commerce operations. In its award-winning partnership with luxury fragrance brand House of Perfumes, Y3's OMS enabled the brand to expand rapidly into ASEAN markets, overcoming the operational hurdles that often accompany regional growth.

The OMS platform brings all sales channels—whether online marketplaces, social commerce, or direct-to-consumer sites—into a single, unified dashboard.

This centralisation ensures real-time synchronisation of inventory, seamless order processing, and consistent product listings across every marketplace.

The result is a simplified, error-free approach to managing sales, products, and fulfilment, empowering brands to scale their operations with confidence.

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