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THE TOP GROCERY RETAIL TRENDS FOR 2023 AND BEYOND
Retailer
|January - February 2023
Grocery shopping has entered a new era in India, influenced by factors such as fast-paced changes in technology and evolving consumer behavior. Convenience, technology, and engagement are at the heart of the changing face of grocery shopping in India.
Here are the key trends that are influencing Indian consumers’ online and in-store grocery shopping habits:
1 Engaging Experiences, Convenient Delivery
The pandemic has given rise to a number of ordering and delivery services – bringing home-bound consumers everything from medicines to groceries. Two in five Indian consumers find using online grocery shopping apps convenient. At the same time, nearly twothirds consider grocery shopping at neighborhood stores to be fun.
This story is from the January - February 2023 edition of Retailer.
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