INSIDE WESTSIDE'S FASHION METAMORPHOSIS

Offering sharp prices, fresh fashion every week, and contemporary spaces for the evolving mindset of the Indian consumer.

- NANDINI BANERJEE

In the dynamic world of fashion and retail, Westside has emerged as a trailblazer, celebrating 25 years of style evolution, confident consumer engagement, and beauty innovation. Westside’s journey from a retail brand to a cultural hub reflects its adaptability, innovation, and commitment to fostering confidence and individuality. In a candid conversation with Shailina, COO, Trent Ltd and Umashan Naidoo, Head of Customer & Beauty, Westside, we delve into the brand’s journey, the challenges faced, and its fashion forward vision for the future.

CONFIDENCE REDEFINED

As we step into the conversation, the spotlight is on the changing landscape of consumerization over the past two years. Confidence takes center stage, with consumers becoming more discerning, informed, and assertive about their preferences. Westside has successfully aligned with this shift, offering sharp prices, fresh fashion every week, and contemporary spaces that resonate with the evolving mindset of the Indian consumer.