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CRAYOLA JOINS MCDONALD'S FOR GLOBAL CREATIVE HAPPY MEAL ROLLOUT
Retailer
|January - February 2026
Crayola has partnered with McDonald's to introduce a new Happy Meal experience focused on creative play and artistic expression for children.
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The collaboration features a limited-edition Planet McDonald's Happy Meal that includes co-branded, space-themed toys and activity kits. The offering is available across more than 60 countries in EMEA, the U.K., Asia, and Canada, with rollout continuing through March depending on availability in each market.
The initiative aims to encourage hands-on creativity among children and families while integrating physical and digital experiences. As part of the campaign, participants can scan their drawings and view them animated in a space-themed digital environment designed to extend the interaction beyond the physical toy set.
This story is from the January - February 2026 edition of Retailer.
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