Commerce in India Isn’t Just Fast-It’s in Hyperdrive!

From 30-minute deliveries to fashion trends dropping daily, and 350 million online shoppers demanding instant, personalized experiences, this is no longer a story of catching up. It’s about leaping ahead.

- SHARON PAIS

There’s a word I keep coming back to when I think of what's happening in Indian retail right now — quickening. It’s not just about things moving fast. It’s about the pace of innovation outstripping every prediction, the explosion of consumer segments, and the dizzying speed with which India is writing its own rulebook for commerce. I'm talking about a market that’s not just growing—it’s leapfrogging. And at Myntra, we're not just watching it happen—we're building it.

Let me take you behind the scenes of what it really takes to thrive in this new India—an India where 350 million online shoppers are not a monolith but a mosaic of micro-audiences. Where speed, style, and tech collide. And where being “fast” isn’t enough—you need to be instant, intelligent, and instinctive.

Why Agility Isn’t Optional

We're in a market where e-lifestyle commerce is already a $13-14 billion category — and is expected to triple to $45 billion by 2028, growing at a blistering CAGR of 20-25%. That’s not a number — it’s a revolution. One that demands radical agility. Agility isn’t just about faster delivery — it’s about how quickly you can sense a shift, build for it, and scale it. It’s about real-time retail. Because in a country adding 100 million new digital shoppers by 2028, you're no longer serving one India. You're serving many Indias.

The Trendsetters Who Expect Magic on Tap

Let’s talk about Gen Z. These are digital natives who breathe memes, swipe through trends, and shop like its second nature. Their numbers? Doubling.

They are experimental, fearless, and driven by immediacy. And if you're not speaking their language, they'll swipe left.

This is why we built Myntra FWD, our Gen Z-focused experience that isn’t just fashion-forward—it’s future-first. Its trend spotting, content commerce, and creator collabs rolled into one addictive feed.