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BSH'S VISION 2026 LOCALIZATION FOR DOUBLING GROWTH
Retailer
|March - April 2024
Reshaping Siemens and fueled by localization, continuous innovation, and a commitment to shaping modern living, how Saif Khan, MD & CEO, BSH Home Appliances India is setting sights on doubling growth by 2026.
In the heart of India's ever-spinning innovation carousel, where home appliances waltz with the extraordinary, BSH Home Appliances India, led by Saif Khan, Managing Director and Chief Executive Officer, emerges as the pied piper of the consumer durables world.
Imagine a bustling carnival, vibrant and full of surprises, with Khan orchestrating a symphony of trends, challenges, and opportunities as we roll into the thrilling circus of 2024. Step right up, because Khan is unravelling the magic behind the curtain, and revealing BSH's strategic roadmap that's not just a journey, but also a rollercoaster of sustained growth and market dominance.
Premiumization
In the pulsating heart of India's urbanization, increased disposable income, and a burgeoning taste for global trends, premiumization has become more than a trend - it's a way of life. BSH has adeptly capitalized on this cultural shift, riding the wave of demand for premium and luxury appliances, particularly in categories like dishwashers and built-in cooking ranges. Khan underscores the company's commitment to reshaping market dynamics, with a particular emphasis on top freezer refrigerators that not only innovate but set new benchmarks for performance and energy efficiency.
"With our renowned German engineering and a diverse premium portfolio spanning various price points under brands like Bosch, Siemens, and Gaggenau, we continue to witness strong adoption across Tier II and III markets. Building on this positive momentum, we expanded our presence by inaugurating our first-ever experience center in Hyderabad last year and opening new brand stores in Siliguri, Guwahati, and Bhubaneshwar, thereby extending our omnichannel footprint across markets in India," he explained.
Reinvigorated Siemens
This story is from the March - April 2024 edition of Retailer.
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