BEYOND DENIM

From a global denim icon, Levi's is planning to expand its product offerings across footwear and accessories.

- VAISHNAVI GUPTA

IN INDIA, THE DENIM MARKET IS PROJECTED TO GROW AT AN IMPRESSIVE CAGR OF 15.7 PERCENT FROM 2021 TO 2026.

The Indian apparel industry is dynamic and driven by diverse consumer preferences. In 2022, it reached a market size of $172.3 billion, with projections indicating robust growth. The market is expected to soar to $387.3 billion by 2028, driven by a CAGR of 14.59 percent during 2023-2028. The surge in online shopping, coupled with evolving consumer demands for fashionable yet functional products, is propelling this growth. The denim segment, in particular, has witnessed substantial growth in recent years. In India, the denim market is projected to grow at an impressive CAGR of 15.7 percent from 2021 to 2026, reflecting the changing preferences of consumers who are willing to invest in quality brands. This trend is evident not only in major cities but also in smaller towns. The global giant, Levi’s has fortified its position as a category leader in India’s denim and lifestyle apparel market.

“Over the last 14 years, we have witnessed remarkable growth in India. We have innovated continuously, introducing products that cater to emerging trends and consumer needs. We are now on a mission to establish ourselves as a one-stop apparel brand, expanding into footwear and accessories to offer a complete head-to-toe look,” said Hiren Gor, General Manager, South Asia at Levi Strauss & Co.

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