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WHEN A GLOBAL COLA GIANT GOT A LESSON IN HUMOUR
Outlook Business
|January 2024
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar's extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand's rise in India to eventually parting ways over difference of creative opinions
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Adman Madman: Unapologetically Prahlad In this no-holds-barred memoir, Prahlad serves up scoops of his most unforgettable experiences, peppered with viciously funny anecdotes from his personal life and seasoned with lessons on how to tell a riveting story in thirty seconds. Shop Now
ADMAN MADMAN: UNAPOLOGETICALLY PRAHLAD
AUTHORS PRAHLAD KAKAR AND RUPANGI SHARMA
PUBLISHED BY HARPERCOLLINS INDIA
This story is from the January 2024 edition of Outlook Business.
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