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Baller Athletik: Pioneering the Future of Sportswear Technology
Outlook Business
|September 2024
How Baller Athletik is enhancing athletic performance and recovery with simple, yet powerful wearable tech.
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TANVEER DESWANI
Founder and CEO of the Baller Athletik
India's first sports tech conclave organized by Outlook Business and IIT Madras saw a significant moment in the evolution of sportswear technology. Among the distinguished speakers was Tanveer Deswani, Founder and CEO of the Baller Athletik, who shared his insights on how his company is redefining wearable technology in the simplest, yet most impactful way.
Baller Athletik stands out as the technology that functions without the use of pills, power or any complex programs. Instead, the company leverages the power of Far Infrared Ray (FIR) energy, which is a natural form of light energy emitted by the sun, certain minerals, and the human body itself. Deswani explained that Far Infrared Rays, which constitute 50 percent of the light spectrum, penetrates the skin up to four centimetres, facilitating improved blood circulation, dilation of capillaries, activation of water molecules, and the production of nitric oxide, while also aiding in the reduction of lactic acid.
This story is from the September 2024 edition of Outlook Business.
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