This Agency Found the Key to Growth in One Simple Question

The founders of digital agency Awestruck are helping their clients and expanding their business by being problem-solvers.

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Ryan Sprance and Dave Marcy (center) with the Awestruck leadership team

There are many reasons why companies succeed, including strong staff and a great product or service. However, no entrepreneur will amount to much if they don't ask themselves one key question: What problem am I trying to solve?

That's what Ryan Sprance and Dave Marcy have been thinking about ever since they started Awestruck. The company works with resorts and other tourism destinations on branding, content creation, over-the-top (OTT) advertising, social media, and digital marketing, to name a few services.

Back when they launched their business in 2019, Sprance and Marcy recognized that the destination sector, in large part, lacked a purposeful vision for cohesive, multichannel digital marketing. In addition, they saw an opportunity to bring increased transparency and accountability to audience targeting. Clearly, they filled a need, because within just six years they grew their business to $30 million in annual revenue.

They're now asking themselves that problem solving question again. As the company has expanded, Sprance and Marcy have realized that if they're going to stay ahead, they "need to be trailblazers," Marcy says. That means building yet-to-exist technologies to help them and their clients solve more problems. Their latest challenge? Developing a better way to connect content creators with hospitality companies.

Problem solving platforms