Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
India's Consumer Playbook is Rewriting Itself: Flipkart's $15M Pinkvilla Move
Images Business of Food
|October 2025
Flipkart has acquired celebrity-led content platform Pinkvilla for $15 million, a bet that turns entertainment into a direct engine for commerce across Flipkart and Myntra.
-
Pinkvilla brings ~60 million monthly users and 7.2 million Instagram followers, but the real draw is the audience mix: Gen Z shoppers who take cues from celebrity culture and on-trend content before they buy. With Pinkvilla in-house, Flipkart now owns the full funnel—create the t
This story is from the October 2025 edition of Images Business of Food.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Images Business of Food
Images Business of Food
Supper Clubs to Protein Plates: 4 Trends Shaping India's 2025 Food Story
Insights from the Godrej Food Trends Report 2025 predicted several shifts from Indian Desserts to the rise of the experiential dining.
5 mins
April 2026
Images Business of Food
KARIGARI A Story Served on Every Plate
At its core, Karigari is not just about serving food, but about bringing stories to life through it; where every dish carries a sense of memory, heritage, and deeper meaning.
12 mins
April 2026
Images Business of Food
From Freezer to Frontline The Quiet Surge of India's Frozen Food Industry
India's frozen food category is shedding old perceptions, emerging as a mainstream choice, backed by strong growth and rising everyday consumption trends.
5 mins
April 2026
Images Business of Food
Licious Launches Momos, Aims to Address Trust Deficit in ₹30,000 Cr Category
Licious has entered India's fast-growing momos market, estimated at around ₹30,000 crore, with the launch of a new range of products.
1 min
April 2026
Images Business of Food
Rethinking Spice Safety
Packaged spices are under increasing scrutiny, with contamination concerns compelling brands to reinforce trust through stringent testing, enhanced traceability, and robust compliance frameworks.
5 mins
April 2026
Images Business of Food
Ande Ka Funda How India's Humble Egg is Powering a New Food Movement
From roadside carts to global QSR ambitions, the egg is quietly reshaping India's food business landscape.
15 mins
April 2026
Images Business of Food
BuyBuyCart Enters Automated Retail with Smart Vending Machines, Plans 300-400 Installations
BuyBuyCart, an emerging player in India's organised retail landscape, has entered the automated retail segment with the launch of smart vending machines.
1 min
April 2026
Images Business of Food
Apis India Expands Healthy Snack Portfolio with MISK Masala Dates Launch
Apis India has expanded its healthy snacking portfolio with the launch of Masala Dates under its MISK brand, introducing a flavour-led twist to a traditionally consumed superfood.
1 min
April 2026
Images Business of Food
Wonderchef Opens 34th Exclusive Store in Kozhikode
Wonderchef has strengthened its retail presence with the launch of its 34th Exclusive Brand Outlet (EBO) in Kozhikode, marking its entry into the Kerala market.
1 min
April 2026
Images Business of Food
India's Next Food Giants
Inside the ₹500-5,000 Crore Companies Building the Country's Next Generation of Food Brands.
6 mins
April 2026
Listen
Translate
Change font size