Saudi transformation: rooted in heritage

TIM MARTIN, Co-Managing Director Principal at global architecture and design firm Gensler Middle East, highlights Saudi Arabia’s dramatic urban transformation under Vision 2030, emphasising its focus on sustainability, community, and embracing cutting-edge modernity while remaining deeply rooted in its rich cultural heritage.

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AS THE Kingdom of Saudi Arabia embarks on one of the most ambitious transformations in its history, its built environment has become a defining element of its future. Guided by Vision 2030, the kingdom is not only reshaping its physical landscape but also spearheading a profound evolution in its national identity - one that celebrates its cultural heritage while embracing innovation and modernity.

This transformation is reshaping cities, communities and the very fabric of Saudi society, aiming to balance economic growth with a sustainable, inclusive future. As an architecture and design firm committed to the Middle East, Gensler believes Saudi Arabia is setting the standard for integrating global design trends with local context. The kingdom's transformation is not only redefining its urban landscape but also creating a dynamic model for cities of the future urban environments that foster connectivity, sustainability and social interaction.

RISE OF MIXED-USE LIFESTYLE DISTRICTS

At the heart of Saudi Arabia's transformation lies the emergence of mixed-use lifestyle districts, which have become the cornerstones of modern urban planning. These developments are designed to integrate residential, commercial, cultural, and recreational spaces, creating vibrant, walkable neighbourhoods that promote community interaction. By combining hospitality, retail, sports and residential functions, they embody a global trend toward creating cities that are not just places to live but destinations that offer a rich, multifaceted experience.