Solid Branding, Vertical Integration, and Asia Focus are Ingredients for Growth

Food Empire is brewing record-breaking success through strategic manufacturing investments and rising demand in Southeast Asia, especially Vietnam.

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MORE PEOPLE DRINK INSTANT-coffee at home than any other type of coffee. No wonder Food Empire Group CEO and Executive Director Sudeep Nair says, "The two key needs we serve are convenience and great taste." The international food and beverage manufacturing and distributor group has developed its flagship MacCoffee brand into its strongest-performing asset, accounting for 90% of the company's revenue.

"Our MacCoffee brand enjoys market-leading position because of the success of our brand building activities," says Nair, "we adapt these activities in each market according to how consumers prefer to be engaged."

This includes extensive product development to ensure its offerings are in line with current consumer and lifestyle trends.