The Vibe-Coding Factory

Stockholm-based LOVABLE has become the world's fastest-growing software startup, hitting over $100 million in annualized revenue in just eight months by using Al to enable millions of non-coders to instantly turn their ideas into websites, apps and online side hustles.

- Iain Martin

All You Need Is Love For decades coders have rushed to ship the minimum viable product. Lovable CEO Anton Osika (left) and CTO Fabian Hedin named their vibe-coding outfit after a loftier goal: the minimum lovable product.

Oskar Munck af Rosenschöld never planned to be in show business. But over a fika (coffee break) in Stockholm, Sweden, a film producer friend pitched him on a startup idea: a marketplace to match films with financiers, helping European moviemakers with the never-ending task of raising money.

Often such ideas never escape the talking stage. But just a few months later, FrameSage was live and had booked its first $50,000 in revenue—thanks to a new AI coding tool, Lovable, that Munck af Rosenschöld used to build the company’s plumbing in just 10 days.

“You feel like you have the magic key to build software,” says Munck af Rosenschöld, whose works as a project manager at a pharma company by day and who had never coded before outside of school. “This has saved us tens of thousands of dollars on developers and around four months' work.”

Munck af Rosenschöld isn't the only young founder to have fallen for Lovable, Sweden's new AI unicorn. In June alone, around 750,000 projects—apps, websites, entire businesses—were built, hosted and launched with a handful of descriptive sentences and a few clicks on Lovable. This isn't like the clunky website builders of yesteryear, responsible for zillions of personal sites; nor are they sketches or wireframes that might look cool but aren't functional. Lovable projects, spun up in minutes thanks to generative AI, are actual working products with features ranging from email newsletters to payments via Stripe.