India's Copywriter

Piyush Pandey, the beating heart and local soul of Indian advertising, passed away on October 24

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For over four decades, Piyush Pandey shaped the soul of Indian advertising.

Entering an industry steeped in English and elite sensibilities, he gave it a voice that was unmistakably Indian—rich with everyday idioms, warmth and humour.

He turned campaigns into stories that mirrored real life and genuine emotion, forging a deep connection with audiences across the country. More than an adman, Pandey became an inspiration, guiding generations of storytellers to celebrate the local, the authentic and the heartfelt. A Versatile Man

Five Facts About Piyush Pandey