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EARTHEN CONNECT: PROMOTING SUSTAINABLE LIVING WITH TRACEABILITY AND FAIR-TRADE PRACTICES
Forbes India
|October 17, 2025
Technology is the foundation of a transparent and sustainable agri-tech ecosystem. It doesn't just digitize processes; it builds trust, ensures accountability, and connects farmers to global markets. By leveraging innovation, we can create a food system that is both efficient and equitable."

Earthen Connect Inc., focused on sustainable living and ethical trade, is working to change the relationship between consumers and the food they consume. Founded in 2022 in Canada, the company combines natural farming with technology to create a farm-to-fork model that prioritises traceability and fair compensation for farmers.
This story is from the October 17, 2025 edition of Forbes India.
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