Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

REAL ESTATE

Fast Company

|

Winter 2023-2024

Field of Schemes The farming community of Solano County, California, is facing down a group of Silicon Valley titans with dreams of building a utopia.

- BRYCE COVERT

REAL ESTATE

KATHY THRELFALL AND HER HUSBAND MOVED 42 years ago to a 240-acre ranch in Solano County, California, that was originally owned by her great-grandparents. Now 75, she still lives in the 150-year-old house on the property. She stayed after her husband died, even after she retired from farming a few years ago. Her daughter got married at the ranch, under an arch that Threlfall's grandmother added in the 1930s; her son, who lives in Los Angeles, comes to visit for weeks at a time.

"I have a grandson who is 5 years old, and this is his favorite place in the world," Threlfall says. On the ranch, 60 miles northeast of San Francisco and nestled in a county that's less than a thousand square miles, she says she feels a sense of communion with the past. "I'm with my uncle who I fed cows with," she says. "I'm with my grandma who I gathered eggs with."

So when a group of anonymous investors calling themselves Flannery Associates approached Threlfall about five years ago with an offer to buy the land, she said no. And when they came back last year offering $4.5 million, more than twice as much, she said no again. It was life-changing money, but "there was no way I was going to do business with an entity I didn't know," she says.

In late August, The New York Times revealed that Flannery Associates represented a group of Silicon Valley billionaires that includes VC giant Marc Andreessen, Stripe cofounders Patrick and John Collison, LinkedIn cofounder Reid Hoffman, and Laurene Powell Jobs. Operating under the parent company California Forever, they've spent more than $800 million buying up over 50,000 acres in Solano County. Frustrated by the slow pace of housing development in existing cities, these Silicon Valley leviathans plan to create a new one from scratch over the coming decades. "We're looking to build a middle-class community," says California Forever founder and CEO Jan Sramek, a former Goldman Sachs trader.

MORE STORIES FROM Fast Company

Fast Company

Fast Company

WHERE THE MARKETING SPORTS JOBS ARE

Here's everything you need to know about who's hiring at the teams, leagues, brands, agencies, and media companies powering one of the hottest fields in business.

time to read

4 mins

Fall 2025

Fast Company

Fast Company

PERSON to PERSON

Fast Company's invitation-only collective of mission-driven leaders explores how to reassert a human-centric approach, even amid Al's growing role in business.

time to read

1 min

Fall 2025

Fast Company

Fast Company

Ellie Takes Manhattan

LIBERTY MASCOT ELLIE THE ELEPHANT STOLE THE SHOW AS THE TEAM CELEBRATED ITS WNBA CHAMPIONSHIP.

time to read

2 mins

Fall 2025

Fast Company

Fast Company

THE BABY BLUEPRINT

Genomics startups like Orchid promise healthier children through advanced embryo screening. Do they deliver?

time to read

9 mins

Fall 2025

Fast Company

Fast Company

WALMART'S TIGHTROPE WALKER

As the retailer's chief merchant, Latriece Watkins is on one of the highest wires in business, balancing Walmart's upmarket move with a commitment to stay affordable.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

ESPN CUTS THE CORD

ESPN chairman Jimmy Pitaro talks about the network's game-changing new streaming service, its big deal with the NFL, and his relationship with his boss, Disney chief Bob Iger.

time to read

10 mins

Fall 2025

Fast Company

INNOVATION BY DESIGN 2025

If you're worrying about the decline of human creativity in this age of machine-driven automation, spend some time perusing the following pages.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

100 BEST WORKPLACES FOR INNOVATORS 2025

FOR THE SEVENTH YEAR, WE ASKED COMPANIES TO TELL US HOW THEY ARE CREATING CULTURES THAT EMBRACE INNOVATION NOT JUST AT THE TOP, BUT ACROSS THEIR ENTIRE ORGANIZATION. THESE 182 IMPRESSED OUR JUDGES THE MOST.

time to read

1 mins

Fall 2025

Fast Company

Fast Company

OFF TO THE RACES

Run for Something's Amanda Litman is minting candidates at scale.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

STARBUCKS CEO BRIAN NICCOL

BUILT A REPUTATION FOR QUICKLY REVIVING FAST-FOOD EMPIRES. HE'S TRYING TO DO THE SAME FOR THE OFFEE GIANT BY REONNECTING THE BRAND WITH ITS ORIGINAL SOUL. BUT THIS TIME, CHANGE IS A SLOWER BREW.

time to read

16 mins

Fall 2025

Translate

Share

-
+

Change font size