KEEPING IT REAL SPELLS SUCCESS FOR THIS CULT BRAND

BY EMBRACING A GRASSROOTS MARKETING STRATEGY. TOPO CHICO IS FLYING OFF SHELVES NATIONWIDE

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STILLS FROM TOPO CHICO'S promotional film, "The Source of Legend." which celebrates the brand's 130th anniversary

WHEN COCA-COLA ACQUIRED TOPO CHICO EIGHT YEARS AGO, the brand, founded in 1895, was popular in Mexico and had a cultlike following in certain U.S. regions. Today, it is the top-selling premium sparkling water in the United States by revenue and among the top 20 fastest-growing nonalcoholic ready-to-drink beverage brands year-to-date.

The company achieved this success without splashy national advertising campaigns, focusing instead on local initiatives and tastemakers to authentically connect with communities. This commitment to creatively forging connections with consumers has earned Topo Chico a spot on Fast Company's 2025 list of Brands That Matter.

Authenticity Over Scale