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Getting started on a cut-flower project

Farmer's Weekly

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December 5-12, 2025

Setting up a cut-flower project takes some calculated risks to achieve success. Johannes Maree looks at some key factors to consider when starting up such a project.

Getting started on a cut-flower project

Cut-flower production can be rewarding and profitable, but proper planning prior to setting up an operation is essential. Once the project is underway, it is vital to maintain good management and follow the procedures as laid out by experts.

There is no short cut to flower farming, and attention to detail is important. Correct and ongoing training will also help ensure that the venture is successful.

In this article I'll highlight the primary aspects to be determined before proceeding with setting up cut-flower operations.

The amount of money available to you will determine the size and scope of the project. It might even effect your decision regarding which flowers you are going to grow in the end. For example, export roses are typically grown in costly greenhouses, whilst foliage is grown under less expensive shade structures.

WHAT IS THE WATER SITUATION?

Without water it is impossible to grow flowers. You need to have sufficient water as well as good quality water. The water situation is more important than the land itself.

Generally speaking, good quality water has an EC (electro conductivity) of equal to, or less than 0,2mS/cm (milliSiemens/cm).

An EC between 0,2mS/cm and 0,3mS/cm is still fairly acceptable, but anything above that starts to become problematic.

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