Try GOLD - Free
There's No Perfect Answer
Entrepreneur US
|November - December 2024
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear "yes!" Instead, what I found was a tarot card deck.
I wasn't especially interested in tarot, but I spotted it in a store and was desperate for answers. So I bought the deck. Maybe this could...tell my future or something? I quickly learned that tarot does not, in fact, make predictions. Instead, it does something real and actually valuable: It prompts questions.
I'd pull a card. It would have, say, a bear on it.
This story is from the November - December 2024 edition of Entrepreneur US.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Entrepreneur US
Entrepreneur US
Why Junk Removal Is Booming
As e-commerce grows, so do our garbage piles.
2 mins
November - December 2025
Entrepreneur US
10 Hottest Trends in Franchising Today
Good news: You can buy a brand in the hottest categories! We list 600 of them.
1 mins
November - December 2025
Entrepreneur US
How to Hire the Perfect Employee in 6 Steps
Founders are often terrible at hiring. We have 40 years' worth of data on how to do it right.
7 mins
November - December 2025
Entrepreneur US
HOW TO RAISE MONEY IN AN AI-OBSESSED WORLD
If you're building an AI company, the fundraising rules have shifted. Here's what it takes to succeed.
2 mins
November - December 2025
Entrepreneur US
Reinventing the Flower Shop
French Florist was once a struggling florist shop in Los Angeles. Here's how it transformed into an innovative franchise that's taking on the industry.
3 mins
November - December 2025
Entrepreneur US
Why Personal Care Is Booming
It's on people's minds, and good for the bottom line.
2 mins
November - December 2025
Entrepreneur US
Why Pet Franchises Are Booming
Our relationships with our pets are changing.
2 mins
November - December 2025
Entrepreneur US
THINK OUTSIDE THE BUBBLE
As an investor in emerging markets, George Rzepecki looks for opportunities—and founders—that don't fit the Silicon Valley mold.
2 mins
November - December 2025
Entrepreneur US
The Top Franchises for Veterans
If you've served in the military, these 150 franchise brands really want you!
1 mins
November - December 2025
Entrepreneur US
Why I Keep Hiring the Same People
I'm a serial entrepreneur, and I owe my success to keeping my team consistent-from company to company.
2 mins
November - December 2025
Listen
Translate
Change font size

