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The Air India juggernaut
Cruising Heights
|March 2023
Air India has commenced what will be the most dramatic turnaround in its history. And this complete makeover includes a new fleet, new ethos, new personnel and new routes. AMEYA JOSHI examines the road ahead.

The world sat up and took notice on February 14 of two announcements from Air India confirming record-breaking orders for planes with Airbus and Boeing, the world's largest aircraft makers. The orders are historic not just for Air India but also for India and the world.
In the first announcement, Prime Minister Narendra Modi and French President Emmanuel Macron jointly announced the order for Airbus planes and future cooperation. The virtual announcement had Tata group patriarch Ratan Tata in attendance. The Airbus order comprises 250 firm orders: 140 A320neo, 70 A321neo, six A350-900 and 34 A350-1000 aircraft. This is in addition to the A320neo family aircraft that the airline is expecting in next few months, signed via lessors.
This was followed by a late evening press release from the White House, which confirmed the Boeing order comprising 190 737 MAXS, including the 737-8s and the yet uncertified 737-10s, with options for 50 more; 20 787-9 Dreamliners with options for 20 more, and 10 777-9s. This takes the Boeing order to 220 firm orders with an option for 70 more. The White House release talked about additional jobs in the US and benefits to the US economy.
The total number of aircraft ordered from Airbus and Boeing is 470 planes, making it the largest-ever single order in the history of commercial aviation. Air India has not ordered new planes since 2006, even as every other airline in the country has grown. This led to Air India losing market share in both the domestic and international segments. To regain market share and increase its presence in the country and beyond, Air India needs capacity and that will come with the new aircraft ordered.
This story is from the March 2023 edition of Cruising Heights.
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