THE VIEW FROM THE TOP

Luxury high-rises are seeing a spike in demand. Not surprising  

- MOLLY R

Inflation, rising prices, slow real estate- these terms have plagued every economic debate, discussion and has featured in every financial decision taken on microcosmic and macro-cosmic level since the world started recovering from the global pandemic. But consider this: The real estate major DLF recently launched a new luxury project in Gurgaon, wherein the company is expected to have sold 1,137 flats within three days. A massive crowd in front of the DLF office in Gurgaon to buy Rs 7 crore luxury condos in the national capital Delhi.

High-rises were always in demand and will continue to do so. But then there's a charm about living in one. "A home buying activity encompasses many factors namely budget, configuration, construction quality, reputed developer etc. yet what features right at the top is the location. This fuels emotion into the whole home-buying process. Location makes you stay in your comfort zone and voluntarily helps achieve feats like value addition to property. Location backs any property purchase in being a responsible investment. This is precisely why industry experts reiterate that key to comfortable living is choosing the perfect location while investing in a property," says Rahul Thomas, whole-time director, Suraj Estate Developers.

One of the most prominent residential areas in Gurugram, Golf Course Road (Extension) Road has drawn both buyers and developers. The factors contributing to its success are excellent connectivity and dynamic social infrastructure. Golf Course Extension is becoming a popular destination for customers in Gurugram due to its convenient location, availability of ultra-luxurious apartments, and excellent social infrastructure. As the name suggests, it is an extension of the most prestigious micro-market of the city.