RURAL WOMEN ENTREPRENEURSHIP CONTRIBUTING TO THE ECONOMIC PROSPERITY OF THE COUNTRY

Bringing more than two decades of professional experience, Amit Kumar Patjoshi, CEO, Palladium India, has built, grown, and led teams and delivered on domains such as disaster management, the water sector, smart cities, and urban Governance, etc.

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Amit Kumar Patjoshi,

CEO,

Palladium

Amit is a postgraduate in management (strategy) from Xavier Institute of Management, Bhubaneswar (XIMB), and a World Bank-certified Public Procurement expert.

Rural businesses not only generate revenue but serve as catalysts for social change at the bottom of society by making effective use of local resources.

These organizations play an important role in the overall development of the rural economy and contribute to the economic prosperity of the country. In India, the emergence of women entrepreneurs and their contribution to the national economy is visible. Women in rural areas have engaged in small entrepreneurship development programs with the help of self-help groups. As a result, these women have become economically empowered and have achieved status in their families and communities.

Below is an excerpt from our recent interview with Amit Kumar Patjoshi, CEO, Palladium India, on this topic.

What is the role of rural businesses in fostering economic growth?

Rural businesses are fundamental to the economic health of many communities. Firstly, they create much-needed jobs in areas that might otherwise have limited options. These jobs keep money circulating locally, boosting spending by residents and tax revenue for the community.

Secondly, rural businesses diversify the economic landscape beyond Agri and Allied. While many people rely heavily on businesses in agriculture, handloom, grocery stores, etc., many people are also exploring new businesses and sectors that can build a more stable and resilient foundation for sustainable growth.

Innovation is another key aspect entrepreneurs are often at the forefront of adapting ideas and innovations, which help them scale.