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With Great Data Comes Great Responsibility
Businessworld India
|September 24, 2022
POST-PANDEMIC marketing is all about speed and dexterity. Now that customers are rewired for digital, marketing and businesses must reform as well.
The organizational and technological silos within an organization need to be broken down with an effective data-driven operational model that addresses how data is handled throughout organizational operations, from data gathering to data exchange and its use. It's no longer enough to simply acquire a tech-stack to drive results; it must also be matched with a sufficient range of big data to fuel its success, the right use cases to produce results, and an ingenious approach to human enablement. This is where many businesses fail to recalibrate from outdated systems to more modern technology or to add to current systems. Only those businesses that are able to harness and capture data shifts with the necessary granularity and agility will be able to drive strategic, profitable, and sustainable growth in the new normal.
This story is from the September 24, 2022 edition of Businessworld India.
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