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It's No Longer Business as Usual

Business Traveler US

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July 2023

How organizations need to change to attract Gen Y and Z leaders

- Scott Steinberg

It's No Longer Business as Usual

LOOK LEFT, THEN right, both at the office and on your next flight, and you may notice the changing shape of today's workforce. Millennial (Gen Y) and Gen Z professionals (born between 1981 and 1996 and 1997 and 2012, respectively) are now, collectively, the largest group-and increasingly impacting the workplace and business travel. They are far more focused on life-work balance, career growth and personal development (not to mention the flexibility to travel and work from anywhere) than their predecessors. These individuals learn, work and consume information in vastly different fashions than previous generations, which also begs the question: How can you better attract and retain tomorrow's leaders-let alone effectively communicate with, engage and inspire them?

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