Brewing Battle

Pret A Manger, which has forayed into the Indian market, will have to contend with larger rival Starbucks and Indians’ affinity for tea

- ARNAB DUTTA

UK-BASED COFFEEHOUSE chain Pret A Manger recently jumped into the Indian market with its first store in Mumbai’s BKC. The brand—that sells organic coffee and ready-to-eat foods—has chosen India as its 10th market to rapidly scale operations in the next few years.