Try GOLD - Free
RAMRAJ COTTON Appoints South Indian Star Rishab Shetty as Brand Ambassador
Business Of Fashion
|February 2024
The ethos and beliefs of both the actor and the brand align perfectly, making it a perfect association for Ramraj Cotton...
-
Ramraj Cotton announced Rishab Shetty, the star of the superhit film Kantara, as the brand ambassador for its range of dhotis, shirts, and kurtas. In an official statement, Arun Eashwar, Managing Director, Ramraj Cotton, expressed his pleasure and confidence in the association with the acclaimed actor and director.
This story is from the February 2024 edition of Business Of Fashion.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Business Of Fashion
Business Of Fashion
BEYOND THE BASICS Inside the Transformation of India's $20 Billion Innerwear Industry
The Indian innerwear market presents a compelling growth narrative, projected to expand by nearly 11% from approximately $8.52 billion in FY 2024 to $9.43 billion in FY 2025.
16 mins
October 2025
Business Of Fashion
THE 2025 WAVE 20 International Brands Betting Big on India
A roundup of 20 prominent global brands that entered India in 2025, redefining the country's fashion, lifestyle, and luxury landscape.
4 mins
October 2025
Business Of Fashion
FLORET
Floret began its journey with a simple mission to bridge the gap between comfort and affordability in India's innerwear market. What started as a functional brand soon evolved into one that celebrates confidence, style, and inclusivity. A major turning point came in 2010, when KCJ Lingeries Pvt. Ltd. repositioned Floret as a modern, fashion-forward innerwear brand designed for the evolving needs and body types of Indian women. Today, Floret's portfolio spans bras, panties, camisoles, slips, and activewear, each crafted to offer comfort without compromising on style. The brand has also begun exploring loungewear and plans to foray into men’s and youth segments through new verticals.
2 mins
October 2025
Business Of Fashion
KALYANI INNERWEAR
From its modest beginnings in 1995, Kalyani Innerwear has grown into India's No. 1 lingerie manufacturing brand, built on a simple yet powerful mission of empowering women through comfort, confidence, and choice. What began as a price-accessible, quality-driven brand has evolved into a name that blends modernity, elegance, and inclusivity, resonating deeply with women across both urban and rural India.
3 mins
October 2025
Business Of Fashion
INDIA'S NEXT FASHION REVOLUTION IS PHYGITAL
Where Stores Meet Screens
1 mins
October 2025
Business Of Fashion
U.S. POLO ASSN.
Renowned for its premium casualwear, U.S. Polo Assn. (USPA) has successfully ventured into the innerwear segment, extending its sporty, authentic, and aspirational brand identity to everyday essentials.
2 mins
October 2025
Business Of Fashion
amanté Bringing Together Comfort, Quality, & Design in India's Premium Intimate Wear Market
India's intimate wear market, is projected to grow from ₹66,703 crore in 2024 to ₹1,07,308 crore by 2029 at a compound annual growth rate (CAGR) of 10% between in this 5 year time frame.
5 mins
October 2025
Business Of Fashion
UNDERJEANS
UnderJeans by Spykar was founded on the belief that innerwear should be more than functional and should embody confidence, individuality, and comfort. What began as a youthful extension of Spykar has evolved into a distinct super-premium innerwear brand known for bold design, superior fit, and modern everyday essentials. Today, it represents a blend of global aesthetics and Indian comfort sensibilities. The men's range includes trunks, briefs, vests, athleisure-inspired loungewear, and travel pants. Each piece combines performance and style through high-quality stretchable fabrics with moisture management and antimicrobial properties, complemented by contemporary silhouettes and striking waistbands.
2 mins
October 2025
Business Of Fashion
SQUEEZE & TEASE
Redefining Comfort, Confidence & Conversation in Indian Innerwear
2 mins
October 2025
Business Of Fashion
Redefining Essentials
Innovation at the Heart of India's Innerwear Market
9 mins
October 2025
Listen
Translate
Change font size