Insurance, investments & financial planning for women to rise

What percentage of your customers are women? What percentage of your overall business comes from women customers? How have both these figures changed over the last few years?

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Aditi Singh: Our company's operations are centered on the Joint Liability Group (JLG) Model, which consists of economically active women borrowers to whom we provide financial support. As a result, nearly 100% of our customers are women and this figure has remained unchanged over the past few years. This model fosters collective responsibility within small groups, promoting disciplined repayment and enhancing financial literacy.

Through this approach, we encourage women from unserved and underserved communities to pursue income-generating activities and enhance their economic potential. By addressing barriers to accessing traditional financial services, the JLG model not only promotes self-reliance but also strengthens the socio-economic fabric of their households and communities.

What changes in demand for financial services are seen among women customers in the last 2 years?