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RECIPE FOR BRAND SUCCESS
BW Businessworld
|November 15, 2025
For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.
"We understood purpose as something that the organisation or the brand stands for beyond numbers," Gurnani explains. For Prestige, that purpose crystallises into a simple yet powerful promise - make cooking easier, healthier and safer for consumers. It's this clarity that spawned the brand's recent 'Get Cooking' campaign, which celebrates imperfection rather than intimidati
This story is from the November 15, 2025 edition of BW Businessworld.
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