"Excited About Our Commitment To The Indian Market"

In an exclusive conversation with BW Businessworld’s Arjun Yadav on the sidelines of SAP NOW, SAP Indian Subcontinent Managing Director & President MANISH PRASAD talks about the the company’s commitment to the India market, the readiness in the mid-market segment to embrace new technologies , and more

- MANISHPRASAD

Despite the headwinds in the software industry, SAP’s overall momentum continued in Q2 with India being highlighted as one of the standout performers. Please elaborate on what is driving this momentum.

I think the most exciting part about the India growth story is the inclusivity. We are not leaving any segment of the society, any segment from an industry vertical standpoint. Organisations across all sizes are growing and it is also creating a significant talent movement. This trigger along with all key growth indicators is what we are seeing from a market standpoint and SAP is at the front and centre of this growth strategy.

What is the potential you see for your business in the mid-market segment?

We have been in the market for almost three decades now. About 60 per cent of India’s GDP touches the SAP system in some form and shape. We work with almost every large enterprise cutting across industry verticals, government, healthcare, life sciences, the entire gamut of auto industries and component manufacturers. But equally important has been our focus on mid-market. We estimate that there are about close to 75 million SMEs in India.

We have been able to create solutions and platforms that can be embraced by mid-market as they are going through quantum leap. The mid-market is going to be a huge area of growth and being able to complement this growth with our technology solutions and partner ecosystem is one of biggest advantage that we see for ourselves in the country.

What is your take on the readiness in the mid-market towards embracing these newer technologies?