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CROMPTON HAS BEEN QUIETLY POWERING INDIAN HOMES FOR OVER 85 YEARS AND IS NOW BOLDLY REINVENTING HOW WE WILL LIVE TOMORROW
BW Businessworld
|Anniversary Special Issue, September - October 2025.
Launched in July 2023, Crompton 2.0 is built on consumer-centricity, digital enablement, and operational agility
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At a time when the world is changing rapidly and innovation is propelling advancement, India is poised for a revolution in the consumer durables sector. Modern households are seeking intelligent, connected and sustainable products that enhance their quality of life. This shift is driven by rising aspirations, energy-conscious living, and the demand for seamless technology. The industry is expected to grow at a CAGR of 11 per cent to Rs 3 lakh crore by FY29.
Paving the way for this transformation is one of the brands that has quietly dominated the Indian consumer electronics market for more than 85 years – Crompton. The brand has expanded its leadership beyond fans and pumps to offer a wide range of products, including kitchen appliances, lighting, home appliances, air coolers, water heaters and solar solutions, all built on a foundation of trust, performance, and innovation.
Crompton is embedding technology across all aspects of its operations through strategic investments in R&D, advanced manufacturing, and digital capabilities. Its guiding principles are simple yet powerful: be consumer-centric, anticipate evolving needs, build with purpose, and deliver intelligent solutions that help create a better, more connected future for every household.
This philosophy is reflected in its flagship innovations:
This story is from the Anniversary Special Issue, September - October 2025. edition of BW Businessworld.
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