A Handbook for New Entrepreneurs

The Book of Clarity: Building Your Dream Startup Using First Principles Thinking is a straightforward blueprint of the secret pathways that make startups tick. Author PARAS CHOPRA'S blend of practical experience, transparent storytelling about his early failures and reliance on fundamental thinking principles, makes the book a marvellous guide for new entrepreneurs says

- OJASVITA TRIVEDI

THE BOOK OF CLARITY distils hard-earned entrepreneurial lessons, shaped by the scars of many battles. Author, Paras Chopra, is the founder of Wingify and the creator of VWO, one of the world's largest A/B testing platforms. What sets this book apart from the crowded field of literature on startups is its grounding in ground-level experience. Chopra has been a serial entrepreneur for over 15 years, with most ventures failing before Wingify's ultimate success, making his insights especially instructive.

Paras Chopra draws his insights from his own journey as the founder of a startup. Chopra is the founder of Wingify, which began in 2009 as a fledgling startup and grew into a mid-sized company serving clients in over 90 countries. He then sold a majority stake in the venture in January 2025 for roughly $200 million. With a track record like this and an openness about his past failures, he stands out as a writer who has truly walked the entrepreneurial path, rather than merely theorising about it from the sidelines. In fact, his journey underlines a fundamental truth of entrepreneurship: even if most ventures fail, one success can make all the struggles worthwhile - Wingify being that defining breakthrough for him.