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Festivals in India energize communities and boost unorganized sector activity
BUSINESS ECONOMICS
|October 01 - 31, 2025
In India, festivals are not just cultural events—they are economic engines that touch every section of society.
From national celebrations like Diwali, Holi, Navratri, Eid, and Pongal to regional events like Durga Puja, Kali Puja, and Onam, these occasions bring people together across age, class, and geography.
Beyond headline festivals, thousands of local fairs and village melas—many rooted in harvest cycles or centuries-old traditions—draw the largest crowds. These grassroots celebrations, while often overlooked by national media, are lifelines for small businesses and artisans.
Economic impact of festivals
This story is from the October 01 - 31, 2025 edition of BUSINESS ECONOMICS.
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