"We are seeing marketplaces move to a phygital model"

Established in 2013, AgroStar stands as a pioneering AgTech startup in India, dedicated to the mission of "Helping Farmers Win."

- Dipti Barve

By providing real-time agronomy advisory services and facilitating access to premium farm inputs, AgroStar has empowered farmers to cultivate higherquality crops, resulting in remarkable yield increases ranging from 30 to 100 per cent. The key to this success lies in AgroStar's distinctive omnichannel network, which boasts a massive outreach, engaging over 7.5 million farmers and encompassing a rapidly expanding retail network of more than 7000 agri-input stores in 7 states. Additionally, AgroStar's strategic acquisition of INI Farms, a prominent fruit and vegetable (F&V) exporter in India, has further amplified its impact by enabling farmers to tap into global markets with more favourable rates for their produce. Shardul Sheth, Co-founder & CEO of AgroStar, shares his insights into the dynamics of the agri-input and output e-commerce market in India, with AgroSpectrum. Edited excerpts;- SHARDUL SHETH, Co-founder & CEO, AgroStar

How is Agrostar contributing to the growth of agri-input digital marketplaces in India?

One of the biggest factors that is driving the growth of agri-input marketplaces is the access these platforms provide to a wider range of products to farmers. While providing access to agri-inputs is the foundational aspect, what sets AgroStar apart is the provision of high-quality bespoke agronomy advisory services alongside a diverse array of superior agri inputs.