"Greater awareness among farmers about benefits of oilseeds production is vital"

The bulk of edible oil consumed in India is imported thereby imposing a huge burden on the industry to reduce its heavy dependence on imports. While the government is working towards solving this import dependency, the Indian edible oil industry is also stepping up to this challenge. In this regard, AgroSpectrum interacted with Gokaran Singh Pawar, General Manager - Sales & Operations, M K Agrotech, who spoke at length about the status of the Indian edible oil industry and the company's growth plans. Sunpure edible oil brand is a part of Srirangapatna, Karnataka-based MK Agrotech. The company is present in key markets across India, namely, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Goa and Kerala. 

- Mansi Jamsudkar

What were the key business highlights of 2022? What major plans are in store for 2023? 

As South India’s largest edible oil brand, Sunpure has had a remarkable year, despite the persisting global challenges and tough market realities. In 2022, we registered 15 per cent growth, while continuing to garner overwhelming love from our consumers in Maharashtra, Karnataka, Kerala, Andhra Pradesh, Telangana, Goa and Tamil Nadu.

For the coming year, our target is to reach 20 per cent growth across segments. Apart from strengthening our presence in the local oils segment, we also have an exciting line-up of new product launches in 2023. Each of our products espouses healthy living, thereby strengthening the deep connection that Sunpure has developed with Indian consumers for over two decades.

With three plants at Srirangapatna, Challakere and Nelamangala, the company has more than 800 distributors and now aims at setting up more than 2 lakh outlets by 2025.

How much revenue is expected in FY 2022-23? What are the key products driving the business growth and why? 

We are expecting a revenue of Rs 3,200 to 3,400 crore for FY 2022-23. The key products driving business growth are our edible oils and food products.

As India’s first chemical-free processed and physically refined oil with a government patented technology, Sunpure has always focused on the health and wellbeing of its customers. We help consumers make informed choices about their health and nutrition.