rEV6olutionise

The Kia EV6 has taken the existing rulebook and shredded that to an umpteen pieces

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Change may be the only constant, but the inertia we mortals exhibit in adapting to new things in life is disproportionately high. One wouldn't need to turn the clock back too many years to recall how adamant we were when petrol-powered cars had just begun to lose momentum in the market, because diesel in small cars presented a more viable solution to motoring needs. A few years later, when the time came to switch to turbo-petrol, the jump was anything but sudden. And it won't be wrong to assume that the inevitable phasing out of diesel won't be an overnight process, either. Electric cars? Well, while there's been quite some keen interest from the market, many would describe which as a paradigm shift. But the chances of spotting new EVs rolling out of dealerships like hotcakes will be a bit far-fetched. Unless, of course, there's a car that can help us reset, drop all the preconceived notions, and accept the much cleaner and greener mode of transport with no apprehensions. A touch too much to ask, you'd think, but the Kia EV6 has you covered!

For it to be a halo product, what's required is something that doesn't just do great brand building but also tells people the extent of a carmaker's expertise in what may appear like a cost-no-bar segment. Its positioning commands the inclusion of features that may otherwise be missing in similarly priced cars. Similarly, for customers to take it seriously, there has to be more than just a price differential at play. And let's also not forget that 'value' as one goes up the ladder mightn't equate to how large an infotainment screen is, but instead how well the car stacks up when parked next to vehicles from a segment or two above.