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TEXAS TRADITION

F100 Builders Guide

Spring 2026

Hersa Motors' Full-Custom 2025 F-150

- Words and photos by JOE ACEVEDO JR.

DOWN HERE WHERE THE TEXAS heat radiates off the asphalt in waves, the truck scene is a religion. In the 956 area code, it's not just about being loud; it's about a legacy of building the most iconic, ground-scraping machines in the nation. And with their latest creation, the team at Hersa Motors in Hidalgo, Texas, has just dropped a sermon in steel, proving once again that the Valley does it better.

This story is from the Spring 2026 edition of F100 Builders Guide.

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