SEMA

Where the Aftermarket Writes Its Next Chapter

- WORDS & PHOTOS BY CHRIS HAMILTON

EVERY NOVEMBER, THE LAS VEGAS CONVENTION CENTER TRANSFORMS INTO THE EPICENTER OF AUTOMOTIVE PASSION, AND THE 2025 SEMA SHOW, HELD NOVEMBER 4-7, DELIVERED ANOTHER MASTERCLASS IN EXCESS AND EXCELLENCE. What began in 1967 as a modest gathering of 98 exhibitors and 100 buyers in Los Angeles has exploded into the planet's largest automotive trade event: 2,400 exhibitors, 160,000 attendees, and more than 3,000 new products unveiled across 1.2 million square feet of showroom. From its roots as the Speed Equipment Manufacturers Association pushing performance parts during the muscle-car heyday, SEMA has evolved into the ultimate showcase of personalization, innovation, and unbridled creativity.