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Renault backs the lure of retro
Autocar UK
|August 09, 2023
Design boss explains why evoking classics gives its EVS the jump on cold, bland rivals
Renault is turning to retro design for its upcoming EVS as a means to differentiate its cars from "anonymous" and "cold" rivals.
Renault Group design chief Laurens van den Acker told Autocar that reinventing classic designs is "irresistible" for CEO Luca de Meo, who revived the Fiat 500 while boss of the Italian firm in the 2000s and, on arrival at Renault, green-lit the retro-styled 4 and 5 EVs for showrooms.
This story is from the August 09, 2023 edition of Autocar UK.
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