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Auto Today
|January 2023
With the launch of the fifth-gen Grand Cherokee, Jeep finally seems to be taking steps in the right direction by assembling it locally enabling a more competitive price tag compared to its predecessor

Likes
Ride quality, space, refinement
Dislikes
Rear seat, in-cabin plastic quality
The fourth-gen Grand Cherokee was amongst the first SUVs Jeep launched in India when it arrived in 2016, but being a CBU made it too expensive to be taken seriously in the market. Jeep has since taken steps in the right direction by commencing local assembly of the Wrangler and now, for the new fifth-generation Grand Cherokee as well bringing the asking price down.
As is the Jeep way, styling is an evolution of what we've seen from the brand in the past. In fact, the silhouette is the most basic SUV outline one can imagine, but therein lies the appeal of the Grand Cherokee and the brand in general. With clean, straight lines, squared-off wheel arches, a flat nose and a high-set bonnet, the Grand Cherokee has all the quintessential design elements that make an SUV look butch giving it an imposing road presence. It isn't bold or head-turning, but it certainly looks quite handsome in the flesh.
This story is from the January 2023 edition of Auto Today.
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