REincarnation
Auto Today
|September 2023
Royal Enfield has rekindled the flame of the Bullet brand and launched the 2023 version of the Royal Enfield Bullet 350. So what is so special about this bike? We find out
The Royal Enfield Bullet 350 is a motorcycle of various personas. It is a motorcycle that takes to the streets as comfortably as it takes on the Himalayas. It has a huge fan base which passes through generations. While purists like to Google and find out "how to restore an old Royal Enfield Bullet", youngsters prefer to head to the showroom and buy a new one that comes with all modern features. But one thing remains common which is all of these guys are in love with the essence of the Bullet. While fans will throng showrooms to get themselves a Bullet, it is a big challenge for the company to get a newer legion of followers. So simply put, the Bullet 350 has a big task up its shoulders. So is it ready? We find out.
The silhouette of the Bullet 350 is something that even Royal Enfield dared not change. It is what brings the crowds to the showroom. So the new Bullet at a passing glance looks identical to the older version. But look closely and one will spot numerous small elements that set it apart from the out-going model. The front mudguard remains to be a big metal unit that covers the tyres to a certain degree to give it a classic look.

This story is from the September 2023 edition of Auto Today.
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