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REDEFINING LUXURY
Auto Today
|September 2024
The new Kia Carnival and EV9 have arrived in India with a task of making the brand being recognised as a premium car manufacturer. Rahul Ghosh tells you all about this strategy and the cars
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Kia in India is projecting itself as a premium carmaker and intends to redefine the Indian Automobile ecosystem with its 2.0 transformation strategy. As a part of this strategy, the company has taken its first bold step by launching the new Carnival in India. Not just that, Kia has also launched the rather exotic EV9 as well. While the Carnival is priced at Rs 63.90 lakh (ex-showroom), the EV9 costs Rs 1.29 crore (ex-showroom).
This story is from the September 2024 edition of Auto Today.
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