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Chain-of-Change that matters
Auto Today
|February 2023
#BeTheBetterGuy has been evolving through the years and now is targeting the Gen MZ. Hyundai Motor India aims to successfully leverage the 'Influencers-of-Today' in creating a 'Chain-of-Change'
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Puneet Anand AVP & Group Head Corporate Affairs Hyundai Motor India Ltd.
WHAT ARE THE MAJOR THEMES FOR THE LATEST EDITION OF THE #BETHEBETTERGUY ROAD SAFETY INITIATIVE? #BeTheBetterGuy campaign theme for this year ‘Buckle Up Young India’ draws attention to critical issues pertaining to road safety by inculcating safer driving habits amongst the Gen-MZ of India and sensitizing this generation on being a better roaduser. By specifically targeting Gen MZ, Hyundai Motor India aims to successfully leverage the ‘Influencers-of-Today’ in creating a ‘Chain-of-Change’. Developing an emotional connect with our target audience Hyundai Motor India envisages a paradigm positive behavioral shift in the mindset of road-users, thus motivating them to place a renewed importance on keeping themselves and their loved one’s safe, when they are out on Indian Roads. Together, we can make Indian Roads ‘Safer-for-Everyone.
This story is from the February 2023 edition of Auto Today.
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