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A HERO'S TALE: MAVRICK IN THE MAKING
Auto Today
|March 2024
Hero MotoCorp, the world's largest motorcycle and scooter manufacturer is now stepping into the world of premium motorcycles and creating waves already
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It was January 19, 1984, when Hero began its journey in the Indian automotive space. Fastforward 40 years, and Hero MotoCorp is one of the recognisable two-wheeler brands in the world.
The home-grown automaker has a presence in more than 47 countries, more than 115 million customers and, 9,000 plus customer touchpoints across the globe. This is further accentuated by Hero's dedication towards promoting technology through its two world-class centres, more than 1,000 engineers and technology experts and 750 plus patents. All this I combined makes Hero MotoCorp the world's largest manufacturer of scooters and motorcycles.
This story is from the March 2024 edition of Auto Today.
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