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A HERO'S JOURNEY
Auto Today
|June 2024
Hero MotoCorp's journey into the future has a mix of brand-new ICE offerings, electrification aspirations and a holistic customer-centric approach to new dealerships for its loyal customers
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The year 2024 holds a special place in Hero MotoCorp's illustrious journey. It marks the 40th anniversary of the indigenous two-wheeler brand as well as the centennial year of Hero MotoCorp’s Founder & Chairman Emeritus, Dr. Brijmohan Lall Munjal. Furthermore, the company held the second edition of the Hero World at the company's state-of-the-art research and development hub, the Centre for Innovation and Technology (CIT), located in the pink city of Jaipur, India.
The one-of-a-kind event served as a platform to unveil the brand's promising future roadmap. The latest productionready vehicles in ICE segment, customer-centric solutions,technological innovations, electrification and sustainability took centre stage and opened the door for a number of exciting announcements.
This story is from the June 2024 edition of Auto Today.
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